a guide to vsco girls – the tumblr girls of 2019
‘Basic’ has been rebranded thanks to a new internet phenomena – the VSCO girl. Who is she?
this video of marc jacobs learning to drive in pink sweats is everything
The designer takes us for a spin in a Home Depot parking lot.
unpacking youtube's obsession with ‘swirl couples’
As loved as they are hated, YouTube channels focusing on interracial relationships are so notorious they have reached meme status.
what our fascination with the james charles scandal says about celebrity culture today
Even the most influencer-averse among us have been gripped by the fallout from Tati Westbrook’s viral video.
kemio is japan's internet superstar
Since being discovered on Vine, he's garnered a million Youtube subscribers and met Gaga. He'd still like to be on Ellen however.
inside the world of the internet meta-celebrities you've never heard of
Make a living from spilling the tea on YouTube.
victoria beckham is becoming a youtuber
“Thanks, you guys! Don’t forget to like and subscribe!!”
how meme culture made rude asmr huge
People are really getting into being insulted.
a janelle monáe documentary exists and her mom is the star
A Revolution of Love was directed by Emma Westenberg, who blessed us with the iconic 'Pynk' pussy power video last April.
bts, psy, and the future of k-pop crossovers
K-pop boy band BTS just broke Taylor Swift's record for the most-viewed music video in 24 hours. What does streaming history suggest happens next?
is ‘the nun’ the scariest film ever? youtube seems to think so
A new teaser for the supernatural horror has been pulled by the streaming platform.
the haul video trend promotes the worst parts of fast-fashion
A closer look at the YouTube subculture and its impact on shopping habits.