victoria beckham x reebok is unisex, orange, and inspired by her life in london and la
See the designer’s first collaboration with the sportswear brand, which drops today.
how onitsuka tiger is set to conquer the (sportswear) world
i-D and Italian designer Andrea Pompilio from Onitsuka Tiger discuss the global future of one of the oldest brands in Japanese sportswear.
campbell addy just shot nike’s cult tech pack collection
The south London-based photographer and his cast of faces, creatives and collaborators continue to challenge the old world order.
eight female athletes just walked the off-white olympics
International track-and-field stars lined up alongside catwalk supers.
see paloma elsesser model miaou sport
The new collection by Alexia Elkaim takes inspiration from classic French design.
why contemporary art is embracing the radical potential of sportswear
From Anne Imhof to Bjarne Melgaard, FKA Twigs to Alex Baczynski-Jenkins, a generation of artists and performers are embracing sportswear's ubiquity to critique and explore the world we live in.
rihanna becomes the first woman to win shoe of the year award
Her almost-always-sold-out Fenty X Puma Creeper claimed the prize.
paloma elsesser stars in nike’s new body positive campaign
The writer, model, and all round megababe has been cherry picked to front the sportswear giant’s latest sports bra campaign.
there are no rules: how yohji yamamoto is taking y-3 to the next level
After dominating the fashion sportswear arena since Y-3 launched in 2002, Yohji Yamamoto and adidas evolve their partnership with the critically acclaimed launch of Y-3 SPORT, the brand’s first dedicated sportswear collection.
mary katrantzou's adidas originals tennis collection is all aces
The queen of digital prints has covered the capsule collection in symmetrical spirals of sports equipment.
witness the fitness as nike teams up with johanna schneider on a collection of luxury training wear
We speak to the German designer about her new collaboration with the sportswear giant, inspired by the architecture of the human body.
nike vs the world: the clash of the sportswear titans
From celebrity collaborations to wearable tech, i-D commentates the race between the sportswear giants going head to head for market gold.