PUMA

News

jay-z is making footwear's next yeezy

Look out 'Ye.
André-Naquian Wheeler
6.18.18
Music

the weeknd joins rihanna as puma's latest collaborator

How veRih sporty of you, Abel.
i-D Staff
10.4.16
News

rihanna will show her fenty x puma collection at paris fashion week

Can't make it to Paris? Don't worry, it's also streaming on Tidal.
Wendy Syfret
9.20.16
Music

young thug dons velour for new puma campaign

Velour tracksuits haven't looked this good since Juicy Couture!
i-D Staff
8.17.16
News

rihanna's puma collab has brought the brand back to life

The right face at the right time can rake in billions.
Isabelle Hellyer
5.2.16
News

rihanna beat kanye at the twitter game

Twitter crunched the #NYFW numbers, and the results are shocking.
Laura Vogel
2.21.16
News

happy birthday, rihanna!

Our beloved Pisces bad girl turns 28 today; here's a look back at her 27th year.
Laura Vogel
2.20.16
Fashion

go backstage at rihanna's first fenty x puma show

Last night, Rihanna presented her first designed pieces as part of her ongoing Fenty Corp collaboration with Puma as the sportswear brand's womens creative director. The Bad Gal assembled a killer cast of both Hadid sisters, Lexi Bolling, Damaris...
i-D Staff
2.13.16
Fashion

rihanna’s new puma collection, phresh out the runway

Gigi walked, Naomi watched, and Rih took a bow in an oversized sweatshirt (and not much else) from her first full clothing collection for Puma.
Alice Newell-Hanson
2.13.16
News

rihanna is selling a front row seat to her nyfw puma show

A front row seat at the Riri X Puma show is yours for $15,000.
i-D Staff
12.9.15
Music

the records that changed mobb deep’s life

The Infamous Havoc shares the tracks of his years.
Ian McQuaid
5.5.15
Music

rihanna unveils first campaign for puma

The company's new creative director steps up in the first image from their collaboration.
Isabelle Hellyer
4.30.15
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