music videos


watch rejjie snow's new video for 'keep your head up' exclusively on i-D!

Just keep your head up. That's the advice from Dublin-born rapper Rejjie Snow who, along with Braina Laviena (self confessed "another model who takes photos"), hits the streets of LA in search of the perfect shot. But he knows these streets well; a...
i-D Staff

rihanna drops decadent two-part video for drake collab 'work'

Bad Gal bumps, grinds, twerks, and frees the nipple in the steamy two-part visual.
Hannah Ongley
music videos

world premiere: real lies, 'one club town'

The new video from London three-piece Real Lies is an ecstatic eulogy to friendship, small town nightlife and those high street clubs with exotic names and old carpets, all recalled from the bright lights of the big city. "In the city, you can walk...
i-D Staff

the best music videos of 2015

Fans of early 80s synthpop will remember that video killed the radio star, but these videos slayed an entire year.
i-D Staff

exclusive: watch the video for robyn's 'love is free' here first

Robyn teams up with Markus Jägerstedt, Maluca and director SSION to break down the fourth wall and make you feel awesome. We sat down with the iconic Scandi singer and the video's director to talk about crafting a pop-visual masterpiece.
Francesca Dunn
music videos

world exclusive: watch the new hudson mohawke video for 'indian steps' featuring antony hegarty

Taken from Hudson Mohawke’s recent Lantern LP, Indian Steps is a beautifully emotive track featuring haunting vocals from the inimitable Antony Hegarty. With German director Daniel Sannwald behind the unexpected visuals, inspiration came from Rodin’s...
i-D Staff

CL dishes on 'hello bitches' and her new badass style

As her latest English-language video drops, we talk to the Korean superstar about her evolving look and what to expect when her album hits.
Rory Satran

the most major looks from missy elliott's 'wtf' video

From plastic bags to disco balls, we explore the music video master's style in her latest release.
Emily Manning
music videos

watch pc music poster girl hannah diamond's new video, 'hi'

Popstar and professional image-maker Hannah Diamond has quickly become a poster girl for PC Music, the record label that has taken the world by storm over the past year. With her sparkly sounds and lovelorn lyrics, Diamond has rapidly become one of the...
i-D Staff

world premiere: watch willow smith’s new video 'why don’t you cry'

Teenage angst, family conflict and enlightenment straight from Willow’s higher self feature in the brand new music video, dreamt up by Willow and shot by i-D.
i-D Staff
music videos

take a trip through swim deep's summer of love with i-D

Watch Zach, Cavan, Higgy and newest Swim Deep member James Balmont weave their magical, melodic web around band front man Austin as he traverses the hallways of a building filled with blue-skied scenes from a summer of love ahead. Directed by Sam and...
i-D Staff

watch kindness' new video for i'll be back exclusively on i-D

Fresh from the pages of i-D's Music Issue, the Berlin-based Brit releases visuals for new single 'I'll Be Back,' directed by Daniel Brereton, and styled by Max Clark. Taken from his brilliant 'Otherness' album, the video tells a simple but mysterious...
i-D Team