sustainable fashion shouldn’t just be for rich people

Waste is a design flaw and one that those with the least amount of money pay for.
Annie Lord

how gucci won over gen z

As Gucci’s sales continue to rise, we look at the method in the kitch-baroque madness of decapitated heads and dragon babies.
Ryan White
Think Pieces

how luxury went millennial

How do you market yourself to those who grew up hardened to marketing?
Felix Petty

#tbt: what the new luxury looked like 16 years ago

As Charlie Porter examines the meaning of luxury in 2017 for our Creativity Issue, we cast our minds back to The Renaissance Issue, where legendary photographer Richard Bush and esteemed stylist Jane How posed that very question 16 years earlier.
i-D Staff

what do we talk about when we talk about luxury?

​In 2017, tracksuits and sweatshirts say more about the real fashion of our times than many of the collections by the luxury houses, yet they are frequently labeled as streetwear. Why? Because fashion has become too closely linked to luxury, meaning...
Charlie Porter

shopping the future with joyce, hong kong’s most forward-thinking retailer

Joyce Central has supported independent brands like Dries Van Noten and Rick Owens since their beginnings. As the store re-launches, the two designers reflect on an industry now more corporate than ever.
Anders Christian Madsen

when it comes to combating labor abuses, many luxury brands trail behind the high street

A new report ranking brands on their work to eradicate forced labor has offered some surprising results.
Wendy Syfret

finding ​a new vision of luxury in fashion’s imitation of cheapness

From Balenciaga's Bazar bag to Jil Sander's leather lunch bag and Alessandro Michele's playful reimagining of counterfeit aesthetics, we look at the way luxury fashion crashes through the high-low divide.
Kinza Shenn

what is beyond price?

Luxury is time, luxury is authenticity, luxury is craftsmanship, luxury is attention to detail, luxury is switching your phone off, luxury is the open road, luxury is a clear mind, luxury is freedom, luxury is covetable, luxury is one of a kind, luxury...
i-D Staff

what is luxury fashion & what does it mean today?

In a personal reflection on a fashion world in evolution, Rebecca Lowthorpe says luxury now isn’t about selling the dream but about creating an emotional response and the feel-good factor it generates.
Rebecca Lowthorpe

introducing amuse and a new way of looking at life today

We're launching a new luxury lifestyle sister publication this fall and you could win $1,500 store credit from NET-A-PORTER or MR PORTER.
i-D Staff

what is luxury in the 21st century?

As the V&A launches its 'What is Luxury?' exhibition later this week and registering to vote ends today, i-D looks past the clothes dripping in diamonds and trimmings and explores the real luxuries for our generation.
i-D Staff