kawaii

Culture

Meet the editor of a new Japanese street style magazine

The COMM's editor-in-chief, Choom, tells us about her definition of Kawaii, her views on diversity and her favourite female creators.
MAKOTO KIKUCHI
8.18.20
Music

japanese punk band chai are redefining kawaii

The Tokyo band have grown tired of seeing beauty defined as 'long legs and big eyes.'
Nick Fulton
9.7.18
News

tokyo street style lives on in opening ceremony's kawaii collab with 'fruits'

The store will also be selling super vintage issues of the defunct mag.
André-Naquian Wheeler
4.20.17
Fashion

london fashion week fall/winter 17 was super kawaii

As we mourned the loss of Japan's street style bible 'FRUiTS', London designers celebrated all things super cute.
Frankie Dunn
2.27.17
Fashion

the a-z of kawaii

Kawaii is the all-encompassing Japanese word for 'cute' but its saccharine style goes far beyond things that make you say ‘aww.’ Throw up some peace signs and enjoy our alphabet of kawaii culture, from adorable anime characters to zombie idols.
Taylor Ford
5.9.16
Art

ayano sudo's creepy photographs of japan's kawaii culture

With giant manga eyes and sparkling skin, the photographer's portraits explore J-Pop fandom, gender fluidity and the supernatural powers of Photoshop.
Alice Newell-Hanson
10.23.15
Music

babymetal are bringing kawaii-metal to the world

Two years ago, in a country far, far away... It is a period of pop music. Rebel idols, striking from a hidden base in Japan, have won their first victory against the boring music empire. During the battle, the kitsune-sama fox god revealed his ultimate...
Francesca Dunn
7.11.14
Fashion

tokyo now: mikako tabe

Tokyo is a hyper modern metropolis, swarming with dark lolita's, punk Harajuku girls and heaps of emerging creative talent. As part of our Tokyo takeover, we profile four of the hottest it-girls on the block.
Francesca Dunn
1.22.14
Photography

pillow talk with nobuyoshi araki and kiko mizuhara

“I’m interested in fashion, but I’m not bothered by what they wear. I’m more interested in the woman underneath.” Nobuyoshi Araki is a superstar in Japan. Confronting taboo subjects such as sex, female nudity and death head on, his photographs are at...
i-D Team
1.22.14