how double eyelid surgery has become a rite of passage for many south korean youths
Living in a society obsessed with public perception and appearance, many young South Koreans are going under the knife to elevate their social status, boost their wealth, land a better job and find the perfect partner.
seoul's young creatives on transcending the k-bubble
How young creatives are supporting each other and pushing the boundaries of the city's rapidly evolving scene.
‘skipcare’ is the latest trend in k-beauty
You’re gonna love this one.
why a new generation of women are challenging south korea's beauty standards
A feminist “corset-free” movement is gathering steam in the world's plastic surgery capital.
the complete guide to k-beauty in 2018
From hair tinsel to a microneedle tinier than 1/3 the width of a hair, welcome to the new world of K-beauty.
watch us test the internet’s strangest beauty products
We asked a bunch of i-D friends to test out the most bizarre beauty products we were able to buy online for anything between $5 and $25.
glass skin is the latest korean beauty trend to take over the internet
In the age of natural beauty and pimple empowerment, we still want to look like poreless porcelain dolls.
how korea’s male beauty obsession is challenging gender norms
The South Korean male beauty market is booming — thanks in part to the country's mandatory military service and cult TV dramas.