k-beauty

Beauty

how double eyelid surgery has become a rite of passage for many south korean youths

Living in a society obsessed with public perception and appearance, many young South Koreans are going under the knife to elevate their social status, boost their wealth, land a better job and find the perfect partner.
Yae-Jin Ha
4.3.19
Culture

seoul's young creatives on transcending the k-bubble

How young creatives are supporting each other and pushing the boundaries of the city's rapidly evolving scene.
Mitch Parker
12.5.18
News

‘skipcare’ is the latest trend in k-beauty

You’re gonna love this one.
Roisin Lanigan
11.8.18
Beauty

why a new generation of women are challenging south korea's beauty standards

A feminist “corset-free” movement is gathering steam in the world's plastic surgery capital.
Keira Chan
10.30.18
Beauty

the complete guide to k-beauty in 2018

From hair tinsel to a microneedle tinier than 1/3 the width of a hair, welcome to the new world of K-beauty.
Blair Cannon
8.24.18
Beauty

watch us test the internet’s strangest beauty products

We asked a bunch of i-D friends to test out the most bizarre beauty products we were able to buy online for anything between $5 and $25.
Annie Lord
7.19.18
Beauty

glass skin is the latest korean beauty trend to take over the internet

In the age of natural beauty and pimple empowerment, we still want to look like poreless porcelain dolls.
Hannah Ongley
10.18.17
South Korea

how korea’s male beauty obsession is challenging gender norms

The South Korean male beauty market is booming — thanks in part to the country's mandatory military service and cult TV dramas.
Alice Newell-Hanson
1.20.16