Hugo Boss


boss brings pacific cool to nyfw

Under the direction of Ingo Wilts, the brand is creating sexy suiting for the sneaker generation.
Jack Sunnucks

even more dreamy campaigns for you to drool over

As the New Year rolls in, we wave farewell to the faces of yesteryear and greet all those set to shake up 2017. From Anwar Hadid’s dazzling debut at Hugo Boss to all the moody men at Alexander McQueen, here are a few more of our favorite spring/summer...
Tish Weinstock

your nine point-guide to anna ewers

The German-born glamazon is a nature girl, really! Who woulda thought?
Lynette Nylander

hugo boss's confidently feminine fall/winter 16

Proving he’s well settled in his role at the helm of the traditionally masculine brand, Wu set himself a new challenge this season.
Hannah Ongley

nyfw: boss spring/summer 15

Jason Wu’s second season for BOSS was sharp, sleek, and modern. Gone are the slouchy trousers and loose brushstroke jacquards, this was hard-edged, sharply cut, and tailored to perfection. A sign of the 31-year-old designer’s impressive range.
Emily Manning

Marco Brambilla’s Fantastical Film for BOSS

For the second installment of the ongoing film series THIS IS BOSS, Jason Wu commissioned video artist Marco Brambilla, who merged his own interests in architecture and geometric design with the sleek and modern qualities of Wu’s garments.
i-D Team

bailey's stardust

David Bailey creates memorable images. Over his 50-year career, the British born photographer has amassed a culture-defining collection of portraits of fashion and music's most famous faces, which are now part of a major exhibition, sponsored by Hugo...
Terry Jones

tyrone lebon: lily mcmenamy photocopied

He’s shot Cara stripping; now he’s shot Lily flashing a photocopier. Tyrone Lebon’s latest film for i-D transforms our number one yogi/supermodel/art historian - the amazing Lily McMenamy - into a naughty schoolgirl making every photocopy machine’s...
i-D Team