not having a best friend might actually be better for your mental health
A recent study found that 30% of millennials don't have a best friend. But maybe we're all happier without one?
hbo's 'euphoria' captures the gen z experience through clothes
Costume designer Heidi Bivens explains how she mixes vintage finds, streetwear looks, and designer pieces to outfit the show's teens.
millenials and gen z are having sex, but we're just too poor to date
Don’t get it twisted: we’re totally DTF.
is gen z killing the influencer?
Rome is on the brink of falling and the barbarians -- aka people who make TikToks -- are at the gates.
teen sex, drug addiction, anxiety: tv show ‘euphoria’ wants you shook
It often feels provocative for the sake of it, but a brilliant performance by Zendaya grounds this grown up teen drama.
why are we so nostalgic about the problematic noughties?
If pop culture really did die in 2009, it was probably for the best.
conan gray is gen z's ascendant king of sad boy pop
With an online following in the millions and a penchant for angsty songwriting, 20-year-old Texan Conan Gray is about to make an indelible mark on the world of pop.
the musical genre is dead, gen z killed it
The rise of streaming services and Gen Z acts like Lil Nas X and Billie Eilish are heralding the end of emo, rap, and country as we know them. And bringing in something better.
why are we so bad at breaking up with people?
i-D explores the lack of authenticity and directness when it comes to dating and breaking up with people today.
we asked gen z for their thoughts on michael jackson
Following Dan Reed’s controversial documentary Leaving Neverland, debates about whether we should listen to Michael Jackson’s music have exploded. But what does it mean for his artistic legacy?
asos announces new youth-focussed fashion line, collusion
Created by a collective of six young designers, models, artists, and influencers, Collusion is designed by Gen Z, for Gen Z.
what does changing social media use reveal about the shifting anxieties of gen z?
Does migration to self-deleting media and trigger-happy liking mean that Gen Z are less anxious than millennials?