pharrell williams is trying to save endangered species with his new jeans
With 25 unique prints, the Elwoodx25 collection sees the rapper/producer trying to raise the world's environmental awareness. NBD.
aitor throup has been appointed executive creative director of g-star raw
The conceptual designer had been a creative consultant to the denim brand for three years.
what is raw? head of 3d design pieter kool explains, presented by g-star raw
As the Dutch denim brand begin to strip back its outside to reveal what’s underneath, Pieter Kool discusses his work process, the brand’s pursuit of perfect 3D design, and what it is that makes G-Star RAW.
10 things you need to know about poppy okotcha, presented by g-star raw
Get to know the model with her star in the ascent.
raury is the indigo child of the internet age
Born and raised in the lush green of Georgia, Pharrell’s 19-year-old guitar-wielding, hat-wearing, genre-blind prodigy speaks up as he joins the singer and G-Star’s Raw for the Oceans.
watch 'the plastic age' starring pharrell exclusively on i-D
We all talk about the Stone Age, the Iron Age and the Bronze Age, but what era are we living in right now? People are starting to refer to us as the - far less romantic - Plastic Age. We make 288 million tons of plastic a year, and unlike paper, metal...
watch the trailer for our new documentary, 'the plastic age'
Find out how Pharrell and G-Star are working together to fish 700,000 tons of plastic out of our oceans.
Lily Cole talks chess, art and innovation
Being the first person to put your hand up in class used to be a bad thing, but Lily Cole has proved that academia is sexy. With a little help from chess champion Magnus Carlsen, the model stars in G-Star’s spring/summer 2014 campaign, which sees the...