Asai

Fashion

exclusive: ahead of the asai show, designer a sai ta discusses his new collection

The day before his first solo catwalk show — post Fashion East — we spoke to designer A Sai Ta about his brave new direction.
Clementine de Pressigny
3 days ago
Fashion

what to look out for at london fashion week autumn/winter 19

Including i-D’s new and very exciting daily podcast.
Felix Petty
4 days ago
Fashion

second generation designers are shaping the future of the british fashion industry

Fashion journalist Osman Ahmed celebrates a new generation of young designers from multi-cultural backgrounds who are redefining and reimagining what British fashion means today.
Osman Ahmed
11.27.18
Fashion

asai's magical designs breathe new life into london fashion week

A Sai Ta, the man behind the incredible south London label ASAI, is fresh out of Fashion East and ready to show you just how far his talent can take him. Here, Alexandra Leese shoots his stunning collection in Moganshan, China.
Clementine de Pressigny
11.26.18
Fashion

london spring/summer 19: everything you need to know

In this week’s episode of i-D podcast, 'Fash-ON Fash-OFF,' we talk all things London Fashion Week. We give our opinion the shows -- what we liked, what we didn’t. And we discuss what it is that makes London, London.
Matthew Whitehouse
9.20.18
Fashion

the expansive multicultural universe of asai

On the cusp of stepping out onto the LFW schedule without Fashion East, there’s a bright future ahead of A Sai Ta.
Clementine de Pressigny
9.17.18
LFW

from the designer to the casting director, meet the creative minds behind asai

Here's how a fashion show comes together.
i-D Staff
8.31.18
Fashion

the london blitz: why the city's fashion scene has never been better

These era-defining designers are ensuring London remains the most creative city in the world.
i-D Staff
4.20.18
Fashion

we asked some designers about staying sane in fashion

What impact does it have on designers mental health to create a whole new body of work every six months, but also make it commercially viable and is there a new way to work?
Bryony Stone
10.6.17
LFW

fashion east spring/summer 18 took on fashion’s messed-up orientalism

Matty Bovan, Asai, and Supriya Lele each conjured tough, powerful woman to match the challenges of both global politics and contemporary culture.
Charlotte Gush
9.18.17
Fashion

we are fashion east: these designers show we’re stronger together

As filmmaker Saskia Dixie invites us behind the scenes, the Fashion East family of designers tells us why initiatives that support emerging talent are more important now than ever.
Steve Salter
3.23.17