we spoke to an archaeologist about gucci’s new campaign
Because it’s set in the ruins of an Ancient Greek city.
gucci unmasked at milan fashion week
Spiked Venetian masks, nails, and an apology.
lana del rey on being 'just weird enough' for the gucci guilty campaign
The artist talks to i-D about playing an archetypal LA character alongside Courtney Love and Jared Leto, and 'Norman Fucking Rockwell.'
there’s a lot going on in this campaign, even by gucci’s standards
Celebrating the birth of celebrity culture and the golden age of Hollywood musicals, Gucci spring/summer 19 feels like a technicolour hallucination.
harmony korine shoots gucci pre-fall in pompeii and herculaneum
Touring the ruins doesn't usually look this chic.
fake news! gucci’s new publication explores our copy and paste culture
To support its upcoming Shanghai-set exhibition, ‘The Artist Is Present’, the Gucciverse has published its own newspaper, ‘The New Work Times,’ where everything is fake and nothing is new.
what went down at gucci’s paris show
With a tribute to Dolly Parton, Mickey Mouse handbags, a celebration of experimental Italian film and a performance by Jane Birkin, Gucci gave us a night to remember in Paris.
37 things you didn’t know about gucci's creative director alessandro michele
Ahead of the brand’s Paris spectacular tonight, here’s your guide to the Italian designer.
gucci's new instagram account is full of renaissance babes
@guccibeauty is the @glossier of art history.
how gucci won over gen z
As Gucci’s sales continue to rise, we look at the method in the kitch-baroque madness of decapitated heads and dragon babies.
this new gucci collection is super limited edition
The #GucciHallucinations line features artwork by artist and collaborator Ignasi Monreal.
gucci gives $500k to students fighting for gun control
Survivors of last week’s school shooting are bringing a massive protest to Washington next month, and Alessandro Michele has their backs.