ADVERTISING

beauty week 2018

exploring the relationship between perfume and gender

Katie Puckrick wants people to stop trying to define whether the fluid in a particular bottle is “for women” or “for men,” and start thinking about what makes you smell good.
Katie Puckrick
6.13.18
Culture

why we need stronger lgbt+ representation in advertising

It’s probably not a massive shock that LGBT+ people are woefully under represented in advertising -- and then there’s the sad fact that the most complained about ad of 2016 was a builder in heels. So what’s being done to change this? We find out.
Greg French
12.7.17
Fashion

calvin klein on creating fashion’s most provocative advertisements

On the release of his first book, we spoke to the legendary designer to find out what really comes between him and his Calvin’s.
Felix Petty
10.31.17
Sex

emerging brands are taking ‘sex sells’ to new extremes

Allusion and innuendo are so 2016.
Erica Euse
6.2.17
Think Pieces

why can’t fashion quit smoking?

Fashion’s love of cigarettes is a lingering example of advertisers manipulating women’s self-image to sell them something they don’t really want.
Wendy Syfret
5.24.17
Culture

why do brands think they can be agents for social change?

We’re living through an age where we need to take more direct action than ever. But should we be relying on brands to take a stand as well?
4.14.17
Photography

'american spirit' is roe ethridge's original look at a twisted country

New and not-so-new work from the conceptual artist who infiltrates the fashion and advertising worlds to subvert them.
Adam Lehrer
2.28.17
Fashion

david lachapelle on the positive power of advertising

After shooting the new #makelovenotwalls campaign for Diesel, the legendary photographer shares his thoughts about how we can all stay optimistic that a brighter and more exciting tomorrow is possible.
i-D Staff
2.21.17
News

science confirms size diversity is even more important than we thought

A study investigating the effect of Photoshop "warning" labels has found them completely ineffective, to the shock of women nowhere.
Hannah Ongley
4.21.16
Fashion

​why you'll soon be seeing diesel ads on grindr, tinder and pornhub

We spoke with Nicola Formichetti about why Diesel’s spring/summer 16 campaign is set to appear where you least expect it.
Steve Salter
1.12.16
Fashion

​why jaden smith’s louis vuitton campaign matters

Looking beyond click-bait headlines and comment curiosity, we cut through the hype and celebrate this season’s smartest casting choice.
Steve Salter
1.5.16
News

take the words off advertising campaigns and what do they really say?

In his exhibition 'Unbranded: A Century of White Women, 1915 – 2015,' Hank Willis Thomas strips text from ad campaigns to show how our ideals are really marketed to us.
Felicity Kinsella
4.10.15