69

Fashion

69's new museum show celebrates the unifying power of denim

The anonymous designer behind the non-demographic brand argues for a fluid future at the MOCA.
Brittany Natale
8.6.18
Fashion

shop these 5 legitimately cool holiday pop-ups, before they disappear

Including Eckhaus Latta’s first NYC store and a mystery market by 69.
Blair Cannon
12.13.17
Fashion

69: the non-demographic l.a. lifestyle brand of the future

We meet the anonymous designer behind 69, a brand "for everybody" built on Margiela-levels of obscurity.
Rory Satran
9.11.17
Fashion

69’s spring/summer 17 presentation was modeled by celebrity impersonators

And Snoop Dogg had everyone fooled.
Emily Manning
9.11.16
Fashion

69 fall/winter 16 gave us denim to dance in

The all-inclusive brand presented its newest range of American-made interchangeable basics with a poppin’ disco celebration.
Emily Manning
2.18.16
Fashion

boogie down in denim at 69’s spring/summer 16 disco

Who needs New York? Non-demographic brand 69 kept its spring/summer 16 party on its Los Angeles home turf, staging the denim disco of our dreams at 356 Mission Gallery on Saturday. Today, we’re premiering an inside look into the brand's ultimate...
i-D Staff
9.15.15
Fashion

5 los angeles designers you should know

Now that Hedi Slimane calls California home and Nicolas Ghesquière is stopping by this spring, LA is being tipped as the next US fashion capital. Here are the up-and-coming LA designers who are pushing the west coast onto fashion’s front line.
Alice Newell-Hanson
4.23.15
Fashion

5 things you need to know about 69 fall/winter 15

Last night at Gavin Brown’s Enterprise, the LA-based anonymous designer staged presentation full of friends, bizarre blue alcohol, and lots of top notch denim.
Emily Manning
2.19.15
Fashion

designing invisibly: an interview with anonymous la-based label 69

The designer behind LA-based brand 69 insists on anonymity. These boundaries they’ve set: no portraits, no names, no gendered pronouns. They explain this decision philosophically. “Who I am doesn’t matter,” they say, “It’s what you do that matters...
i-D Team
11.7.14