how 'sailor moon' is teaching japanese women about safe sex
For her latest mission, the Moon Princess is fighting sexually transmitted diseases.
Naoko Takeuchi, the creator of Sailor Moon, has partnered with the Japanese Ministry of Health, Labor, and Welfare on a new STI prevention and awareness campaign. The pairing might initially seem random, but the Sailor Scouts are eternally fighting for the betterment of the human race — that includes making sure we're on top of our sexual health.
The campaign involves the distribution of posters and 60,000 pink, heart-shaped packages around the country. The packages include condoms and informative pamphlets — all baring Sailor Moon's face. The central message of the campaign is a rework of Sailor Moon's famous line, "In the name of the moon, I will punish you!" This time she declares, "If you don't get tested, I will punish you!" It's a pretty extreme threat, but whatever works.
The overall intention of the push is to encourage women to practice safe sex and see a doctor if anything is amiss. Not only is it good advice, but a little easier to digest when it comes in a hot pink heart.
Text Wendy Syfret
Images via @_Sugar_Rose_