dissecting tom ford's decision to move his show from london to los angeles
From shaving a "G" into Carmen Kass' pubes for Gucci's vetoed 2004 campaign, to staying put in Los Angeles for his fall/winter 15 show rather than filling his usual slot at London Fashion Week, Tom Ford didn't get to the top by playing by the rules.
At 7pm in Los Angeles tonight, Tom Ford will host his first show in his hometown, the City of Angels - it's just a one-off though, don't worry Londoners. Fashion show and major event clashes (we're looking at you Chanel) seem to be a popping trend at the moment. Tom Ford's scheduled fall/winter 15 show is two nights before The Oscars, and as one of those clever people who see the people he dresses as his brand, this didn't bode well for the designer's celebrity turn out. "I love London, and I am not abandoning London Fashion Week," Ford told WWD about the move. "It's a one time thing, it made sense for me, and I plan to be back in September."
In 2010, post Gucci and Yves Saint Laurent, Ford set up his namesake label showing his first collection in his New York flagship, starring the likes of Julianne Moore, Beyoncé and Lauren Hutton, and banned all photography and most media from the show. "I do not understand everyone's need to see everything online the day after a show," Ford told Vogue of his decision to make his salon show super exclusive. "I don't think it ultimately serves the customer, which is the whole point of my business—not to serve journalists or the fashion system." Perhaps the instant gratification everyone seems to seek in our current image-oversharing society isn't the way forward.
Stepping out of the fashion week structure once again, the success of Tom Ford only goes to show that you don't have to conform to what the magazines and editors want. Once you've made a name for yourself, your customer is your muse, whether that is Julianne Moore (who also starred in Ford's Oscar-nominated directorial debut, A Single Man) or a fashionable woman who knows that that's what she wants. Perhaps the most seductive next step is Hollywood, which Ford only reiterates with news of his second film. Elusive as ever, the designer has only revealed that he adapted the script himself, from a novel for which he bought the rights.
Take your seat for the Tom Ford show at 7pm EST/10pm EST/3am GMT.