get your first peek at saint laurent's new campaign

We exclusively reveal Hedi’s new campaign fall/winter 15 campaign for Saint Laurent, starring Sunflower Bean singer and all round cool girl Julia Cumming.

by i-D Staff
Jun 23 2015, 11:41am

Leather-clad, bleach-blonde, rock and roll youth take over a crumbling LA mansion to jam in Hedi Slimane's fall/winter 15 Paris Sessions campaign. Sultry-psych band Sunflower Bean's ultimate cool girl Julia Cumming stars alongside male models Pascal and Paul. The rough glamour of the lofty lair and the sun-drenched streets outside are the backdrop for punk-inspired animal print knitwear, second-skin leather drainpipes, razor sharp tailoring, taffeta dresses, pointy boots and biker jackets. It might be shot in LA, but the campaign captures the edgy insouciance of Parisian Left-bank bohemia.


Saint Laurent Paris Sessions
Fall/winter 2015 campaign
Pascal and Paul
Julia Cumming
Los Angeles
March / April 2015

Los Angeles
Hedi Slimane
Sunflower bean
Julia Cumming
fall/winter 15
paris sessions