bella hadid's chrome hearts capsule collection keeps it in the family
We went behind the scenes with the L.A. beauty as she launched her collection at Selfridges in London.
Bella Hadid and Jesse Jo Stark have been best friends since forever. Despite a six-year age gap, they bonded at a mutual family friend's festive shindig and have never looked back. Even their moms are best friends; in fact, it was Jesse Jo's mom and founder of L.A.-based luxury fashion and accessories label, Chrome Hearts, Laurie Lynn Stark, who first suggested Bella try modeling. "She and Gigi were so beautiful," Laurie Lynn tells i-D. "We got them to do some modeling for Chrome Hearts when they were kids."
Years later Bella is back modeling for the family run biz, only this time she's fronting her own capsule collection. "I'm so excited!" exclaimed Bella over a glass of pink champagne, as she camped out in the personal shopping section of Selfridges, where her collection is exclusively stocked. "To be able to work with family and make some really dope clothes is just a dream come true."
"It was so much fun," adds sultry songstress Jesse Jo, who's been designing for her parents' label for as long as she can remember. "Bella wears Chrome Hearts in a really different way. She makes it her own."
Drawing on the iconic Chrome Hearts aesthetic, particularly their 80s and 90s archives, but with a contemporary twist, the collection is all about strength and femininity, featuring luxurious fabrics, intricate leatherwork, reimagined wardrobe staples, and badass accessories. Think cropped puffer jackets teamed with cute mini skirts and bondage coats offset by pastel colored purses.
"It's very much my style, mixed with Chrome Hearts, but much more modern," Bella says. "If you like that style then you're going to love the collection, but if you just want to represent the brand we've done some chokers, belts, and T-shirts, which I hope the fans are going to love!"
"These days it's so easy for models to slap their name onto something and call it a collaboration, but with Bella she was so involved," explains Laurie Lynn. "She would spend ages looking through the archives, asking about price points, production, and design."
"I've learned so much," adds Bella. "I'm so thankful to have this opportunity." With many more ideas in the pipeline, (there's a lot of talk about shoes, and potentially a second collection) watch this space.
Text Tish Weinstock
Photography Flo Kohl