is menswear finally having its moment?
With sales rising significantly, a recent study predicts menswear will become a $40 billion industry by 2019.
"Would you let YOUR man wear this?" cried an array of tabloid headlines as LC:M fall/winter 16 came to a close earlier this week. But for guys, looking good is no longer about clean underwear and a quick spritz of Axe, just as experimenting with one's image is no longer thought of as unmanly. Fashion has finally been freed from its gendered shackles, and men are slowly starting to catch on. From Nasir Mazhar's cropped shirts and halter-neck tops to Charles Jeffrey's brightly colored Blitz kid garb, this season was all about challenging our expectations of perceived norms.
Indeed, menswear has become part of the cultural conversation in a way that it wasn't before, and not just within the industry. Thanks to the likes of Kanye West, A$AP Rocky, and Jaden Smith's non-conforming approach to style, men's fashion has been opened up to a whole new generation. It's no wonder, then, that as an industry menswear is absolutely thriving.
According to a study conducted by Barclays, menswear saw an overall growth of 24% last year. While the rest of the retail world faced substantial losses ($120 million USD in the United Kingdom alone), menswear sales soared, especially around springtime. At this rate, the menswear industry is set to be worth around $40 billions USD worldwide by 2019.
We live in a world of endless possibility, where you can wear anything you want and be whoever you want to be. So, yes, I would let my man wear this. The question is, why wouldn't you?
Photography Jason Lloyd Evans