how to become tumblr famous
Valentine Uhovski, the improbably named “fashion evangelist” at Tumblr, shares his tips for social media virality.
"How do I become Tumblr famous?" is the question that I (and pretty much all my colleagues) get asked all the time. The honest truth is unless you somehow have the likes of Benedict Cumberbatch or Cara Delevingne hanging around in your living room right now, the answer is never straight forward. Who'd guess that The Dress was going to shatter Tumblr and pretty much every highway on the Internet during the height of the fashion season? Or that one of our top menswear voices of the last few years would be a dapper Shiba Inu?
What I do know is that I'm constantly in awe of our community. You see, as our resident Fashion Evangelist, part of my job is to be always on Tumblr. Like all the time. I follow thousands of brilliant blogs, and there are almost 229 million more to discover. It's like being in the midst of the Creator Cosmos. And while I don't yet have an exacting formula for Tumblr fashion stardom, I decided to highlight a few tips that will at least put you on the right inspirational path.
When in doubt, fuzzy animals make everything better. At least that's how John McLaughlin decided to cover Fashion Week for the first time last year, and became an instant darling. Everyone from Anna Wintour to Scott Sternberg lovingly stuck their hand out for a Tumblr portrait and the world momentarily became a better place.
Speaking of art....this splendid Tumblr sees masterpieces in some of the best runway looks and it's hard not to be impressed.
Fashion gifs can be masterful creations. I'm still in awe every time Greta Larkins creates something kinetic out of still images. Yiota Katraki never disappoints with her amazing moving collages. And have you seen Luca Mainini's insane world?
Brands really step up their game on Tumblr. Sure, lots of fashion houses do lots of fantastic work on social media. But have you seen Tumblr pages by Dior, Under Los Angeles, Calvin Klein, Lacoste, Burberry to name very few?
Nail art can be all sorts of amazing. Miss Lady Finger makes those fantasies a reality.
Text Valentine Uhovski
Image Scout Willis