justin bieber drops a video for every track on 'purpose'
The clip for 'No Sense' features Travi$ Scott along with a denim-clad dance troupe.
i-D cover star Justin Bieber has pulled a Beyoncé and dropped a new video for every single track on his just-released Purpose album. Dubbed Purpose: The Movement, the videos variously feature Bieber dancing on a piano in the desert (Mark My Words) and leaping through a misty landscape in layers of Virgil Abloh's Off White label (I'll Show You), but there's also a strong dance element running through the series, a collaboration with super hot New Zealand choreographer Parris Goebel.
A highlight of the series is the red-tinted video for No Sense, which features powerful choreography by Goebel performed by her ReQuest crew and members of the wider Royal Family dance troupe, all clad in torn 90s denim. Travi$ Scott also appears for his verse on the track.
Check out the full series on Justin Beiber's Vevo.
Photography still from I'll Show You video