video premiere: point point, 'life in grey'
Directed by Jodeb, French production trio Point Point share their startling video for 'Life In Grey.'
Released last year via Record Record and Skrillex's OWSLA imprint, Point Point's self proclaimed future bass breakout banger, "Life In Grey," has racked up almost 3 million plays on SoundCloud. An online evergreen, the track still sounds as fresh as it did almost a year ago -- even in the fast-paced, music-churning world that we're in.
In an era of perfection where people are continuously pressured to create something impeccable -- something that is worthy of approval through the perception of another, something worthy of as many 'likes' as possible -- the French production trio have teamed up with video director Jodeb to craft something that serves as a startling narrative of a Y generation pushed to the extreme.
"The song and title inspired me to create a narrative about the Y generation, about how people can become desperate about creating the perfect piece of work, the ultimate fulfillment in the eyes of others." Jodeb explains. "The obsession of a promised, expected, fulfilling life. I just wanted to create a character who would push it to the ultimate limit, death as a performance." Press play on this exclusive i-D premiere.
The Contrastive Focus Reduplication EP is out now and available here.