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video premiere: point point, 'life in grey'

Directed by Jodeb, French production trio Point Point share their startling video for 'Life In Grey.'

by i-D Staff
|
Jan 20 2016, 3:35pm

Released last year via Record Record and Skrillex's OWSLA imprint, Point Point's self proclaimed future bass breakout banger, "Life In Grey," has racked up almost 3 million plays on SoundCloud. An online evergreen, the track still sounds as fresh as it did almost a year ago -- even in the fast-paced, music-churning world that we're in.

In an era of perfection where people are continuously pressured to create something impeccable -- something that is worthy of approval through the perception of another, something worthy of as many 'likes' as possible -- the French production trio have teamed up with video director Jodeb to craft something that serves as a startling narrative of a Y generation pushed to the extreme. 

"The song and title inspired me to create a narrative about the Y generation, about how people can become desperate about creating the perfect piece of work, the ultimate fulfillment in the eyes of others." Jodeb explains. "The obsession of a promised, expected, fulfilling life. I just wanted to create a character who would push it to the ultimate limit, death as a performance." Press play on this exclusive i-D premiere.

The Contrastive Focus Reduplication EP is out now and available here. 

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