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carven to launch two chic new men’s fragrances

Creative Director Guillaume Henry is unveiling the classic “Vetiver” and the new “Carven Pour Homme"

by i-D Team
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Jan 30 2015, 5:29pm

When Guillaume Henry took the reins at Carven, he quickly brought out a menswear line in 2011. Now he's completementing the clothes with two new men's scents. The French label first did a men's eau de toilette back in 1957 when Madame Carven decided to create a fragrance worthy of her husband Philippe Mallet. It was, according to the house, the first bottled and branded Vetiver (the plant is native to India, Indonesia and Reunion Island and its roots are distilled to extract a precious essential oil) on the market.

Now the Vetiver has been brought back in a glorious green bottle ("Everything I love is green," said Madame Carven) and to accompany it is Carven Pour Homme, which Henry describes as "an everyday indispensable, to make the ordinary extraordinary." It's been created by notable noses Patricia Choux and Francis Kurkdijan and comes in a slick, black lacquered bottle, which is as rigorously graphic as its green brother. The scent is woody and spicy with violet leaf, grapefruit, nutmeg, cedar and sage all combining together.

The two fragrances will launch on 5th February at Selfridges, then roll out nationwide in May.

carven-parfums.com