kate moss just brought back the 90s' most iconic sneaker

That gum sole you like is going to come back in style.

by Matthew Whitehouse
Jun 29 2016, 1:50pm

It could not, let's face it, have been more 90s unless they'd announced the news on Teletext, Funfax in hand, the gentle sounds of NOW That's What I Call Music! 40 floating softly from a portable CD player: Adidas is bringing back ultimate 90s sneaker, The Gazelle. And the brand has enlisted ultimate 90s human being Kate Moss for the campaign.

Beginning life as an indoor sports sneaker in the early 60s, The Gazelle found favor some 30 years later as a 90s soccer staple: an amalgamation of street fashion and gang culture, Noel Gallagher on the cover of the Morning Glory 12" box set, and Gwyneth Paltrow on the Boogie Nights red carpet. It's this particular version that's been revived — a little bulkier, more fitted for lifestyle wear. In enlisting Moss, adidas is surely hoping for some of the patented Philo Effect that saw its Stan Smiths reissue become literally the only sneaker anyone bought for around five years.

"Gazelles were THE trainer we all wore in the 90s," says the model, whose iconic 1993 image in the shoe has been remixed by Instagram artist Doug Abraham (@bessnyc4) for the campaign. "They have a timeless look that just doesn't date. I was and always have been an adidas girl."


Text Matthew Whitehouse