of course beyoncé's 'lemonade' is boosting sales of actual lemonade

'We’re up about 20 percent,' said Matt McLean of Uncle Matt's juice.

by Hannah Ongley
May 6 2016, 9:45pm


Beyoncé's audiovisual album Lemonade is already smashing records since being released just two weeks ago. On Tuesday it officially made Beyoncé the first woman ever to have 12 or more singles on the Billboard Hot 100, with Bey beating Taylor Swift's previous record of 11 in 2010. It also makes Beyoncé the first artist to single-handedly revolutionize the lagging lemon beverage industry. Apparently sales of actual lemonade have skyrocketed since the album dropped on April 23. 

"People are drinking lemonade and posting pictures with #Beyoncé," Natalie Sexton, the CEO of Florida-based juice company Natalie's Juices, told The Huffington Post after her brand experienced an unexpected sales spike. "You can't drink lemonade these days without thinking of her." Matt McLean of Uncle Matt's juice said his brand is seeing equally sweet effects. "Sales are increasing. We're up about 20 percent," he said. "I don't know if that's due to Beyoncé or the heat. Maybe it's Beyoncé. We'd send her some free lemonade — it's organic!" 

Never one to rest on her laurels, Beyoncé has now set her sites on shaking up the watermelon juice business. Earlier this week the noted vegan invested in watermelon juice startup WTRMLN WTR, which turns "discarded melons" into delicious cold-pressed juice. And never forget that her #1 Lemonade track "Formation" caused Red Lobster sales to spike 33% when she first name-dropped the chain in February, while all Drake's Cheesecake Factory reference on Views has been proven to generate is more memes.


Text Hannah Ongley
Image via Instagram