coach presents first menswear campaign
As Coach returns to the London Collections: Men runway, Stuart Vevers presents the brand's fall/winter 15 campaign by Steven Meisel.
Creative Director Stuart Vevers chose to present the first ever menswear collection by American luxury leather brand Coach at London Collections: Men in January this year, and he has released the accompanying campaign as the brand return to London for its sophomore menswear offering.
"The campaign continues the story that started with the women's collections: classic American wardrobe pieces, mixed with the individuality that comes of a New York attitude, reinterpreted with a new hand for a guy who's comfortable with his personal style," Vevers explains, adding that, "These are pieces that you want to wear - classic clothing archetypes reimagined from a luxury perspective, that can be worn together or loved as individual pieces".
The collection is inspired by traditional workwear and American heroes, from the Kennedy boys and Steve McQueen to the stars of the Nineties hip hop scene in New York and Gus Van Sant.
Shot by Steven Meisel, the campaign shows models Niels Trispel and Ben Allen outdoors, beside trees and grass that complement the collection's natural palette of greens, browns and black in the borough of Staten Island, where Coach is based in New York.
On his decision to show both the fall/winter 15 and spring/summer 16 collections in London, Vevers says, "London celebrates and embraces the notion of freedom and individualistic personal style in men's, so I'm really excited to show Coach's second men's collection in that context, as well as officially present Coach on the runway for the first time."