lisa eldridge announced as lancome’s make-up creative director
The French perfume and cosmetics house picks out an i-D favourite.
i-D contributor Lisa Eldridge has been snapped up by Lancômeas their Make-Up Creative Director. The woman behind i-D's a-z of wink! was chosen for her "outstanding technical virtuosity to express her highly modern sensibility" and for her reputation working with the world's most prestigious magazines and luxury fashion houses.
Eldridge has already announced, "We are designing a brand new Paris Make-Up Atelier and I can't wait to start creating new collections, shades and products, as well as posting the amazing on-line content we have in mind. This truly is an exciting new adventure!"
The beauty queen first came to prominence through her instructional blog - now slick website - lisaeldridge.com and has gone on to work with photographers from Sølve Sundsbø to Mert & Marcus. She'll be working with the brand on new products and collections and giving tutorials, which will no doubt stick to her three golden rules: choose eyes or lips, buy products that illuminate your face in natural light and a beautiful complexion is key.
Image © Cuneyt Akeroglu for Lancôme