​gareth pugh is live streaming his design process

Every day this week, the fashion showman will reveal his craft via a live streaming app for Selfridges.

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Apr 21 2015, 12:39pm

London's fashion firebrand Gareth Pugh will be stripping away the smoke and mirrors of his dramatic catwalk presentations to reveal his craft in a daily live stream this week for Selfridges. Pugh will show each stage of the creative process in his studio while making a fantastical creation to be displayed in the iconic department store's window on April 30, launching its new campaign, Selfridges Says Work It!

According to government stats, there are now more people working in the UK than ever before. The new campaign considers our work/life balance, new ways of working, and the tech that's changing our to-do lists. Pugh's design and production process will be broadcast via Periscope, a new app from Twitter that turns your smartphone into a personal live streaming service. The app made its name when citizen journalists streamed the raging fire in New York's East Village last month.

Pointing the camera at creative firestarter Gareth Pugh will be his long-time collaborator Ruth Hogben, who has made many films to complement Pugh's collections. These films include one for Pugh's dramatic London homecoming this February, when Ruth shot Aymeline Valade chopping off her hair in chunks and slashing red paint across her face and body in a St George's Cross.

Pugh will also be doing a Q&A during the live stream, so have your creative questions at the ready.

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