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british fashion council announces autumn/winter 15 fashion film winners

Gareth Pugh, House of Holland and Jean-Pierre Braganza win funds to create films for London Fashion Week.

by Stuart Brumfitt
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Feb 3 2015, 2:15pm

During this month's London Fashion Week, Gareth Pugh, House of Holland and Jean-Pierre Braganza will be showing fashion films to the public, with the help of funding from the British Fashion Council. The BFC's Fashion Film initiative, sponsored by River Island, supports both menswear and womenswear designers wishing to use film as a medium each season. As well as creating a capsule collection, Braganza will be making a film using Google Cardboard, a new form of experiencing film through a virtual reality headset that can be downloaded onto a smartphone.

Peter Fitzgerald, UK Sales Director at Google and President of the BFC Digital Pillar, said 'We're delighted to see River Island using Google Cardboard to create such an innovative, immersive and interactive piece of film, turning their customers' smartphones into a virtual reality experience. It's a great example of how fashion and tech continue to drive and inspire each other.'

The three films will follow on from the shorts presented at London Collections: Men by Casely-Hayford, James Long and KTZ. Since its inception in February 2012, Fashion Film has helped fund designers including Christopher Raeburn, Eudon Choi, Jonathan Saunders, Mary Katrantzou, Nicholas Kirkwood and Sibling to work with directors and producers such as Ellen Von Unwerth, Matt Lambert and Nick Knight