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how j-lo helped invent google images

Her infamous green Versace slit dress sparked the creation of an image-only search on the site.

by i-D Team
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Apr 8 2015, 1:50pm

J-Lo's been responsible for a lot of things: raising the profile of New York's 6 subway line, introducing the world to Marc Anthony and defying ageing by continuing to be as beautiful as ever. Now we have to credit the actress-singer-dancer with helping in the creation of Google Images. Eric Schmidt, Executive Chairman of Google, told Project Syndicate that it was people's desire to see a photo of her headline-grabbing, palm-fronded, slashed Versace dress from the 2000 Grammys that meant the developers at Google needed to create a better way of image-hunting.

Schmidt explained, "People wanted more than just text. This first became apparent after the 2000 Grammy Awards, where Jennifer Lopez wore a green dress that, well, caught the world's attention. At the time, it was the most popular search query we had ever seen. But we had no sure-fire way of getting users exactly what they wanted: JLo wearing that dress. Google Image Search was born." 

So next time you're image searching, put your hands up in praise of J-Lo and Donatella.