jamie bochert is a beautiful bag lady for christopher kane fall/winter 16
The campaign was shot by Alasdair McLellan and art directed by Jo Ann Furniss.
The second ever Christopher Kane campaign has been revealed. Shot by Alasdair McLellan with art direction by Jo Ann Furniss (both beloved i-D contributors), ; it stars Jamie Bochert as a beautiful bag lady. The sunny fall/winter 16 campaign sees Bochert don an artfully crafted plastic rain bonnet with a striped dress that has large but delicate flower appliqued, patches, and stacked charm bracelets. "I've been obsessed with hoarders and women who are collect-a-maniacs," Kane told i-D after his fall/winter 16 show, explaining the eccentric British styling of the collection and campaign.
Text Charlotte Gush