instagram's latest feature: livestreaming

The update comes just before men's collections hit runways around the world. How will the fashion industry adapt?

by Isabelle Hellyer and i-D Staff
Dec 13 2016, 3:12pm

Instagram has followed in the footsteps of parent company Facebook and introduced live-streaming to the app. TechCrunch reports the feature will become available to all American users over the course of the week ahead; many people are already able to go live. 

To start a live broadcast, users swipe right from their feeds to their story, and tap on the newly-installed "Start Live Video" button. Followers will receive a notification and can tune into your broadcast. There's also a new section of the explore page dedicated entirely to live videos. You'll need it, because they're pretty easy to miss. Live videos don't get saved anywhere, so once you've finished broadcasting, they're gone for good. 

According to a press release from the Instagram team, over 100 million people are sharing stories each day. Already, designers and labels have begun using the tool to give fans a behind-the-scenes look at the process in their studios, and day-to-day life. During fashion month, editors and buyers were using stories to share their front-row-views with the world. Considering LFW: Mens will be kicking off shortly, we're excited to see how the fashion world adapts to the update. 


Text Isabelle Hellyer