a new generation of womenswear designers has the power!

From fashion students to fully-fledged designers, we celebrate the talented young creatives shaking things up in the world of womenswear. Overcoming the many challenges that all young designers face, they’ve worked hard to get where they are today and...

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Sep 18 2015, 1:45pm

Claire Barrow

What's the biggest challenge you face?
Finance, emails, getting enough time to design… it's hard work you know.

Is there enough support for young designers?
The best support around is the people you know with good taste and a sharp tongue. If they don't like something, they tell you. You can take or leave the advice but it's still helpful to hear and if you can change their opinion about a certain garment/idea, then that's great too.

What advice would you give someone hoping to start a label?
Get as much help as possible, pester people you respect to meet with you to look through your designs and fabrics (bribe them with free clothes, artworks or money). Take advice, listen, make sure your life is in a good place to start working non-stop on something so personal.

How do you want people to feel when they wear your clothes?
Brave!

What does it mean to 'come of age'?
Getting breasts and balls.

@claire_barrow

Hannah Weiland, Shrimps

What's the biggest challenge you face?
There's a new challenge each day. Keeping control of production is hard work!

Is there enough support for young designers?
Definitely in London thanks to the BFC and amazing stores like Net-a-Porter who pick up and support young designers.

What advice would you give someone hoping to start a label?
Don't be scared about failing because you will always regret not trying. And if you do fail you will have gained so much experience, it will always be worth it. This is what I tell myself all the time.

How do you want people to feel when they wear your clothes?
Happy

What will fashion look like in the future?
Probably what it looked like in the 50s, 70s, 90s, 00s. Everything is a reference from something in the past.

What does it mean to 'come of age'?
What age?

@shrimps__

Helen Lawrence

What's the biggest challenge you face?
Time!

Is there enough support for young designers?
There's a lot of really good support for emerging designers in London.

What advice would you give someone hoping to start a label?
Concentrate on what you do best, be confident, and work really hard.

What's inspiring you today?
Foam.

What does it mean to come of age?
To come of age is getting to know who you really are, and being able to take on new challenges.

@helenlawrenceknits

Molly Goddard

What's the biggest challenge you face as a designer?
Cash flow and having enough money.

Is there enough support out there for young designers?
I think there is great support once you get going, but not so much before. It would have been good to have been advised how much of your time you spend working on the business side of things.

What advice would you give someone graduating from college and hoping to start a label?
Go for it! And not to worry about being on schedule or following the traditional route. I feel like we have learned more in the last 10 months since starting than all of school and university.

How do you want people to feel when they wear your clothes?
Comfortable and special.

What's inspiring you today/ this week/ this month?
Colored elastic, bikinis, anoraks and sci-fi films.

What will fashion look like in the future?
Waterproof clothes because I think it's going to be very wet. I am working on some stylish anoraks.

What does it mean to 'come of age'?
Feeling uncomfortable combined with the great feeling of being grown up.

@mollygoddard

Ashley Williams

What's the biggest challenge you face as a designer?
Forfeiting a lot of your personal life for work. Things you used to take for granted.

Is there enough support out there for young designers?
Yes there is, I've had a lot of help from organizations set up for financials and logistics, like NEWGEN and Fashion East. Help from your peers is very important too, which I've also been fortunate with. You can't do it on your own, you have to have a support system and the right people will stick by you.

What advice would you give someone graduating from college and hoping to start a label?
Don't get an ego (or drop it if you already have one). It makes life less fun for everyone, including yourself.

How do you want people to feel when they wear your clothes?
Free. 

What's inspiring you today/ this week/ this month?
I'm in America at the moment and I like going to Target and Walmart.

What will fashion look like in the future?
I don't know. 

What does it mean to 'come of age'? 
To know yourself.

@ashleywilliamslondon

Credits


Photography Matteo Montanari 
Styling Victoria Young
Hair Luke Hersheson at Art & Commerce
Make-up Hiromi Ueda at Julian Watson Agency using Chanel Le Lift and Le Volume Ultra-Noir
Nail technician Sophy Robson at Streeters
Photography assistance Niccola De Cecchi
Digital Operator Nick R Bentham
Styling assistance Fan Hong, Gabrielle Lawrence, Fainche Burke
Hair assistance Mitra Mirlashari
Make-up assistace Nobuko Maekawa
Production Mathilde Carlotti at Rosco Productions
Production assistance Michael Esty
Casting Shelley Durkan
Models Bee Beardswoth at Tess Management. Frances Coombe at The Hives. Stella Lucia at Viva London. Poppy Okotcha at Select. Barbie Ferreira at Wilhelmina