exclusive first look: palace spring/summer 15

Fresh from its adidas collaboration, the brand uses its technological expertise to continue its quest for streetwear innovation. It might be sportswear, but Palace isn't playing games anymore.

by Jeremy Abbott
|
Mar 10 2015, 8:55pm

With its latest collection about to mash up the internet when it launches this Friday, March 13, Palace continues to introduce a deeper level of technical dexterity to its range. The skateboard company, which started out with a T-shirt line, has been deep in the lab seeking out new methods to elevate its menswear offering ever since. The first step towards this scientific approach was the introduction of thermochromic dyes, used on a collection of T-shirts which change color when they heat up. From there, the brand's cut-and-sewn element has adapted to seed innovation and produce performance enhanced outerwear.

Limitless enthusiasm for design is apparent at Palace. Each step in its evolution brings the opportunity to realize founder Lev Tanju's vision with a focus on experimentation in high-grade, high-concept sportswear. "It just makes sense for us to try and make more technical stuff. Function is important when you're outside skating a lot," he said. Collaborating with sportswear leaders adidas Originals, Reebok and Umbro has raised the bar for what Palace can achieve with operational sports garments, fabrics and production techniques. All of which helps the brand explore its mantra to "Make nice clothes that we can skate in and go to the pub in." The spring/summer 15 collection has diversified further with luxurious 100% British-made felted-wool bombers and the introduction of lightweight running jackets featuring ventilated zippered outsides. It might be sportswear, but Palace isn't playing games anymore.

palaceskateboards.com

Credits


Text Jeremy Abbott
Photography James Edson
Styling Gabriel Pluckrose
Model Blondey McCoy