alexander wang wins $90 million legal case against companies selling fakes
While it's unlikely the culprits will pay up, this represents a win for the luxury fashion industry.
Alexander Wang has gone to court to stop companies selling cheap replicas of his brand's items. And, in ethically satisfying news, he's won. It transpired that 45 independent defendants were operating 459 websites selling fake handbags, footwear, apparel, and accessories. With names like alexanderwangshoessale.com and cheapalexanderwangbags.com, the rogue companies were undermining and devaluing the Alexander Wang brand.
Dennis Wang, chief principal officer of Alexander Wang Inc., explained that, "The company takes its intellectual property rights very seriously… The creativity and originality of our designs are the foundation upon which the company is based. I am very pleased that the court recognized this and decided in our favor."
While the U.S. District Court for the Southern District of New York has awarded Alexander Wang Inc. $90 million in damages, it's unlikely their company will see this money as the people running the illegal operations remain anonymous. Despite this fact, the ruling sets a great precedent for unscrupulous operators around the world.
Text Briony Wright
Photography Daniel Jackson
Styling Alastair McKimm