trans men menstruate, too (so thinx is making underwear for them)
Pioneering brand THINX has launched the gender-neutral “Boyshort” to address the needs of all people with periods.
The most-publicized tagline for THINX is "Underwear for Women with Periods." It appears on the brand's hard-won ad space on the New York subway (next battle: Taxi TV). But the company acknowledged last year, during Transgender Awareness Week, that this description wasn't as inclusive as it could be. "Being a conscious company, we feel it is our responsibility to send a reminder that menstruation is not a trait of, nor a defining factor of, a specific gender," read a THINX newsletter. "It is something that can occur amongst all people."
So the brand recently released the "Boyshort." Billed as its "most gender-neutral style to date," the shorts are modeled on the THINX website by both a ciswoman and a trans guy -- Sawyer DeVuyst, who also appears in a short campaign video. In the film, DeVuyst explains that before he chose to begin hormone therapy, there was a time when he identified as a man and still got his period. "A lot of people don't know that some men do still get their periods," he says. "There's a lack of trans male visibility, and within that visibility no one is talking about periods or menstruation, because it is a source of shame. It strips away masculinity because it is viewed as a very feminine thing [...] and I think it needs to be talked about more."
The THINX boyshorts, like the brand's other styles, are made from fabrics specially developed to hygienically absorb and wick away moisture. For trans men who have not started, or who do not want, to undergo testosterone therapy or reassignment surgery, they provide a way to avoid more visible menstruation products. And the cut, says THINX, is hella comfy whatever your gender.
Text Alice Newell-Hanson