walmart yodel boy

Culture

how walmart yodel boy went from meme to actual celebrity

A month after first going viral, Mason Ramsey -- aka Walmart Yodel Boy -- finds himself with a record deal, festival slots and a full backstory. But what does this all mean for the history of the meme?
El Hunt
5.9.18
Fashion

have reports of vetements’ death been greatly exaggerated?

Death, fake news and definitions of cool. In this week’s episode of i-D’s fashion podcast, Fash-ON Fash-OFF, we’ll be discussing the Highsnobiety article that made Vetements bluer than Walmart Yodel Boy.
Matthew Whitehouse
4.5.18
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