walmart yodel boy

A month after first going viral, Mason Ramsey -- aka Walmart Yodel Boy -- finds himself with a record deal, festival slots and a full backstory. But what does this all mean for the history of the meme?

Death, fake news and definitions of cool. In this week’s episode of i-D’s fashion podcast, Fash-ON Fash-OFF, we’ll be discussing the Highsnobiety article that made Vetements bluer than Walmart Yodel Boy.