Arctic Monkeys' AM sold us an aspirational dark fantasy of adulthood
As the record turns 10, we look back at its yearning, cinematic and deeply rebloggable soft grunge legacy.
The problem with the Tumblr renaissance
As Twitter burns, let’s not overlook the harmful culture of disordered eating as synonymous with the platform as indie sleaze and Lana Del Rey.
How to become a meme with Naomi Elizabeth
Once a 'Tumblr pop enigma' who disappeared from the internet, Naomi discusses her new guise as an esoteric shitposter.
A guide to Charli XCX's style evolution
The avant-popstar’s ever-evolving style has taken in Tumblr’s soft grunge, Paris Hilton cosplay and 2020’s Y2K revival.
7 of Sky Ferreira's most iconic outfits
The singer-songwriter epitomized Tumblr’s “soft grunge” in Givenchy and American Apparel tennis skirts.
Oh god, is twee back?
Dig out your cardigans and ballet flats!
Thigh gap discourse is back, thanks to TikTok
A number of creators are trying to cancel the problematic Tumblr-era beauty standard, but it's more complicated than that.
Dark Academia is the witchy literary aesthetic sweeping TikTok
Reading 18th century French literature, practicing script, oil painting... the latest internet trend is the perfect cozy quarantine mood.
This girl is right: 2013 was a cultural reset
From The Harlem Shake to Lorde's debut, we truly were not worthy.
Cottagecore is the pastoral fantasy aesthetic taking over TikTok
The new internet trend for tranquility-craving teenagers is “all about softness and being gentle."
how gay tiktok became gay tumblr for gen z
After the blogging platform banned NSFW content, queer young people turned to the popular app to express themselves.
Rachel Charlene Lewis
a guide to vsco girls – the tumblr girls of 2019
‘Basic’ has been rebranded thanks to a new internet phenomena – the VSCO girl. Who is she?