Should I 'disappear and shock them all'?
The new mantra in self-care is total isolation to emerge a better version of yourself.
The rise of the public transit It Girl
From 'Tube Girl' to 'Subway Sessions', a new crop of creators are chasing virality with the help of the underground.
The problem with 'I love my girlfriend' content
Who is it even for, and what happens when being in a relationship becomes your monetized social media personality?
How often did designers think about the Roman Empire this fashion month?
RIP Julius Caesar you would have loved Alexander McQueen SS24.
Bedroom culture is having a resurgence
The long studied fact of girlhood has now become a central tenet of pop and internet culture.
Yearnposting is just another symptom of our collective malaise
The internet has turned an emotion into both a verb and a TikTok trend.
Molly Soda's Chick Magnet is a vision board for the internet age
In her new photo book, the artist enters the kitchen to explore the relationships between modern life, the internet, food and femininity.
In defence of MovieTok
They’re merely the target of a collective anger; some of the few ‘succeeding’ in an underfunded and overworked industry.
How teens got hooked on anti-ageing
TikTok's cottage beauty industry has introduced an even younger generation to an age-old fear: the passage of time.
The rise of delulu girls
A new wave of dating and relationship gurus are advocating optimism and the joys of being delusional on TikTok.
How TikTok made a 00s dating advice book a best seller
Young people are discovering the dating manuals that had a hold over everyone's relationships two decades ago.
WTF is hypergamy?
From having a “sprinkle sprinkle” summer to participating in “spoiled girl” dating, “marrying up” is trending — here’s what it means today.