Exclusive: Get a first look at Dua Lipa's new Puma campaign
Shot by i-D collaborator Mario Sorrenti, the global pop icon sports the Puma Suede Mayu, a bold reimagining of the classic trainer.
Puma's design team share the creative process behind the Suede Mayu
Neli Ernst and Lois Ash discuss how they reimagined an archive classic into Dua Lipa's go-to shoe.
Dua Lipa's go-to sneaker fuses streetwear and high fashion fantasy
Inspired by this season’s abundance of exaggerated silhouettes the Puma Suede Mayu is a bold, irreverent take on a Puma classic.
jay-z is making footwear's next yeezy
Look out 'Ye.
rihanna's homecoming: fenty x puma is returning to new york
After two seasons in Paris, the superstar is back!
rihanna's class of 2017 for fenty includes adwoa aboah, slick woods, and jamie bochert
Fresh out of Fenty University.
puma's latest collaboration brings amsterdam street style to the world
Daily Paper is the Amsterdam-based streetwear label inspired by the three founders' different African heritages. Collaborating with Puma on a line of apparel and trainers, we met two of the masterminds behind the collection.
the weeknd joins rihanna as puma's latest collaborator
How veRih sporty of you, Abel.
rihanna will show her fenty x puma collection at paris fashion week
Can't make it to Paris? Don't worry, it's also streaming on Tidal.
rihanna’s fenty collection will not show at nyfw
Instead, her Puma collaboration will be available for purchase at two exclusive NYC pop-up shops.
rihanna's puma line drops in two weeks
Will Rih's Puma clothing deliver the same sell-out success as her slides and creepers?
young thug dons velour for new puma campaign
Velour tracksuits haven't looked this good since Juicy Couture!