PUMA

News

jay z is making footwear's next yeezy

Look out 'Ye.
André-Naquian Wheeler
6.19.18
Rihanna

rihanna's class of 2017 for fenty includes adwoa aboah, slick woods, and jamie bochert

Fresh out of Fenty University.
Hannah Ongley
3.8.17
Fashion

puma's latest collaboration brings amsterdam street style to the world

Daily Paper is the Amsterdam-based streetwear label inspired by the three founders' different African heritages. Collaborating with Puma on a line of apparel and trainers, we met two of the masterminds behind the collection.
Ryan White
3.2.17
Music

the weeknd joins rihanna as puma's latest collaborator

How very Rihanna of you, Abel.
i-D Staff
10.4.16
News

rihanna will show her fenty x puma collection at paris fashion week

Can't make it to Paris? Don't worry, it's also streaming on Tidal.
Wendy Syfret
9.20.16
Music

young thug dons velour for new puma campaign

Velour tracksuits haven't looked this good since Juicy Couture!
i-D Staff
8.17.16
News

rihanna is selling a front row seat to her puma show at nyfw

A front row seat at the Riri X Puma show is yours for $15,000.
i-D Staff
12.9.15
News

​rihanna’s socks are here! and she’s training hard for puma too

Bad Gal RiRi is the queen of the fashion side project, as these two new videos show.
Charlotte Gush
9.11.15
Fashion

alife on music, streetwear and keeping it real

We speak with Jesse Villanueva and Manny Sanchez of ALIFE about their new collaboration with Puma.
Lynette Nylander
5.8.15
Music

the records that changed mobb deep’s life

The Infamous Havoc shares the tracks of his years.
Ian McQuaid
5.5.15
Music

rihanna unveils first campaign for puma

The company's new creative director steps up in the first image from their collaboration.
Isabelle Hellyer
4.30.15
Fashion

nike vs the world: the clash of the sportswear titans

From celebrity collaborations to wearable tech, i-D commentates the race between the sportswear giants going head to head for market gold.
Laura Hinson
2.19.15
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