jay z is making footwear's next yeezy
Look out 'Ye.
rihanna's class of 2017 for fenty includes adwoa aboah, slick woods, and jamie bochert
Fresh out of Fenty University.
puma's latest collaboration brings amsterdam street style to the world
Daily Paper is the Amsterdam-based streetwear label inspired by the three founders' different African heritages. Collaborating with Puma on a line of apparel and trainers, we met two of the masterminds behind the collection.
the weeknd joins rihanna as puma's latest collaborator
How very Rihanna of you, Abel.
rihanna will show her fenty x puma collection at paris fashion week
Can't make it to Paris? Don't worry, it's also streaming on Tidal.
young thug dons velour for new puma campaign
Velour tracksuits haven't looked this good since Juicy Couture!
rihanna is selling a front row seat to her puma show at nyfw
A front row seat at the Riri X Puma show is yours for $15,000.
rihanna’s socks are here! and she’s training hard for puma too
Bad Gal RiRi is the queen of the fashion side project, as these two new videos show.
alife on music, streetwear and keeping it real
We speak with Jesse Villanueva and Manny Sanchez of ALIFE about their new collaboration with Puma.
the records that changed mobb deep’s life
The Infamous Havoc shares the tracks of his years.
rihanna unveils first campaign for puma
The company's new creative director steps up in the first image from their collaboration.
nike vs the world: the clash of the sportswear titans
From celebrity collaborations to wearable tech, i-D commentates the race between the sportswear giants going head to head for market gold.