PUMA

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Exclusive: Get a first look at Dua Lipa's new Puma campaign

Shot by i-D collaborator Mario Sorrenti, the global pop icon sports the Puma Suede Mayu, a bold reimagining of the classic trainer.
Mahoro Seward
4.22.21
Fashion

Puma's design team share the creative process behind the Suede Mayu

Neli Ernst and Lois Ash discuss how they reimagined an archive classic into Dua Lipa's go-to shoe.
i-D Staff
3.23.21
Fashion

Dua Lipa's go-to sneaker fuses streetwear and high fashion fantasy

Inspired by this season’s abundance of exaggerated silhouettes the Puma Suede Mayu is a bold, irreverent take on a Puma classic.
i-D Staff
3.10.21
News

jay-z is making footwear's next yeezy

Look out 'Ye.
André-Naquian Wheeler
6.18.18
News

rihanna's homecoming: fenty x puma is returning to new york

After two seasons in Paris, the superstar is back!
Isabelle Hellyer
7.11.17
News

rihanna's class of 2017 for fenty includes adwoa aboah, slick woods, and jamie bochert

Fresh out of Fenty University.
Hannah Ongley
3.7.17
Fashion

puma's latest collaboration brings amsterdam street style to the world

Daily Paper is the Amsterdam-based streetwear label inspired by the three founders' different African heritages. Collaborating with Puma on a line of apparel and trainers, we met two of the masterminds behind the collection.
Ryan White
3.2.17
Music

the weeknd joins rihanna as puma's latest collaborator

How veRih sporty of you, Abel.
i-D Staff
10.4.16
News

rihanna will show her fenty x puma collection at paris fashion week

Can't make it to Paris? Don't worry, it's also streaming on Tidal.
Wendy Syfret
9.20.16
News

rihanna’s fenty collection will not show at nyfw

Instead, her Puma collaboration will be available for purchase at two exclusive NYC pop-up shops.
Amy Campbell
8.26.16
News

rihanna's puma line drops in two weeks

Will Rih's Puma clothing deliver the same sell-out success as her slides and creepers?
Isabelle Hellyer
8.22.16
Music

young thug dons velour for new puma campaign

Velour tracksuits haven't looked this good since Juicy Couture!
i-D Staff
8.17.16
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