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prada

Fashion
Fashion

why are so many fashion designers referencing their own archives?

From Versace to Martine Rose to Prada, a number of key designers are recreating archival looks for a new generation of fashion fans.
Billie Brand
2.7.18
Fashion
Fashion

the story behind prada’s most iconic prints

After Miuccia Prada refreshed her archive of prints at her Milan menswear show, Susie Bubble breaks down their origins.
Susie Lau
1.17.18
Fashion
Fashion

prada made our nylon dreams come true

Miuccia revived the house codes for the future and declared her deep love for the thermoplastic fantastic fabric.
Steve Salter
1.15.18
Think Pieces
Think Pieces

how luxury went millenial

How do you market yourself to those who grew up hardened to marketing?
Felix Petty
12.22.17
MFW
MFW

prada and moschino fight for the female cause

“We have change the world. Especially for women, because there's so much against us, still.”
Steve Salter
9.22.17
MFW
MFW

is muiccia prada about to show an anime-inspired collection?

This graphic illustration and Pop Art inspired teaser image suggests so.
i-D Staff
9.21.17
Fashion
Fashion

daddy cool: decoding menswear’s latest muse

For an industry that’s so obsessed with teenage dreams and youth culture, why are the kids now so down the dads?
Billie Brand
6.27.17
Fashion
Fashion

​i-D's alternative and very funny guide to menswear fashion week

You’ve seen the shows, read the coverage, and delivered your own hot takes on social media, but now it’s time to really get to grips with this season’s menswear shows through a series of highly covetable awards dished out arbitrarily to our favourite...
Felix Petty
6.26.17
Fashion
Fashion

​the return of the return of the male jumpsuit

The male wardrobe is built on foundations of functionality so why isn’t one of the most functional of staples more widely worn. If anyone can persuade men to don jumpsuits, it’s Miuccia Prada.
Steve Salter
6.23.17
Fashion
Fashion

and then a hero comes along: prada, dsquared2 and msgm at milan men's

"I wanted to do something that was simply human," Miuccia Prada said of her heroic spring/summer 18 collection, rooted in comic books.
Anders Christian Madsen
6.19.17
News
News

this week in fashion: prada and gucci cruise, pigalle x missoni, and supreme

The two Italian fashion houses announce the glamorous details of their Cruise shows, and a triad of cool streetwear collabs are announced.
Charlotte Gush
4.6.17
Fashion
Fashion

beauty and brains: prada, fendi and moschino take feminism to milan

Feminism was at the forefront of the shows in Milan on Thursday as designers from Prada to Fendi continued the Women's March.
Anders Christian Madsen
2.24.17