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Normcore

Fashion
Fashion

halfway through fashion month and we ask: where next for the runway?

What to make of the industry’s painful adolescence, and the hope that comes from change. After New York and London fashion weeks we reflect on a changing schedule, flustered economics and the return of normcore (but did it ever go away?)
Jack Sunnucks
2.28.17
Fashion
Fashion

a look at normcore's political rebirth

It's all about fitting in, dressing down and infiltrating the grey world of men in suits.
Anastasiia Fedorova
2.7.17
Think Pieces
Think Pieces

on the brandwagon: inside the weird world of trend forecasting

Predicting the future isn’t the same as creating it.
Felix Petty
11.17.15
Selfies
Selfies

why are we all turning into each other?

The trend for normcore beauty is on the rise. Small, no-need-to-make-a-fuss surgical procedures are gradually morphing us into the same person. This is generation #selfies, and #samesies.
Katie Service
7.2.15
Fashion
Fashion

the uglier, the better? why fashion loves basic shoes

As the flip-flop re-emerges on the runways at Vuitton and Dior, we take a minute to question fashion's perverse obsession with quasi-orthopedic footwear, from Tevas to Birkenstocks to shower slides.
Alice Newell-Hanson
5.20.15
Think Pieces
Think Pieces

how the internet became the home of fashion subcultures

From Normcore to Health Goth, 2014 was the year that fashion’s subcultures started taking their cues from the net instead of the street.
Felix Petty
12.30.14
Google
Google

"normcore" announced as one of 2014's most googled words

To celebrate normcore being one of 2014's most googled words, we look back on the phenomenon that swept through the worlds of fashion and the internet this spring on a tide of comfortable greys. In 2014, real life required real clothing. Rory Satran...
VICE Staff
12.17.14
Think Pieces
Think Pieces

is no make-up the best make-up?

Spring/summer 15 saw a definite trend of models walking the runways with minimal make-up, inspired by the low-key beauty of normcore, and it seems like every editor and blogger is declaring bare faces a 'thing'. But is forgoing make-up really a...
Courtney Iseman
11.20.14
Think Pieces
Think Pieces

the next generation of street style

On August 14th, via their respective blogs, photographer/bloggers Scott Schuman and Garance Doré publicly announced their breakup, and so an end to a seven-year reign as fashion’s street style power couple. As news spread, the internet fretted: Could...
i-D Team
9.5.14
Fashion
Fashion

prada spring/summer 15 menswear

A dig at normcore? Or embracing the trend? Conservative might just be the new avant-garde in a Prada collection inspired by the depression's of the 30s and 80s.
Anders Christian Madsen
6.23.14
Fashion
Fashion

the case against normcore

Fashion’s newest movement wants you to look normal in a hardcore way. But under normcore circumstances, the world is a bleak place. Don’t do it!
Anders Christian Madsen
6.10.14