The 10 most pervasive trends of the 2010s
A cursed decade that will forever be remembered for leggings, streetwear, normcore, athleisure and teeny tiny sunglasses.
where next for the runway?
What to make of the industry’s painful adolescence, and the hope that comes from change? After New York and London Fashion Weeks, we reflect on a changing schedule, flustered economics, and the return of normcore.
examining normcore's political rebirth
It's all about fitting in, dressing down, and infiltrating the grey world of men in suits.
tertiary chic: australian university trends explained
Melbourne loves normcore, Sydney is into DIY-Vetements, Tassie just wants to keep warm and Canberra students are business casual.
on the brandwagon: inside the weird world of trend forecasting
Predicting the future isn’t the same as creating it.
is plastic surgery the new normal?
The trend for normcore beauty is on the rise. Small, no-need-to-make-a-fuss surgical procedures are gradually morphing us into the same person. This is generation #selfies, and #samesies.
the uglier, the better? why fashion loves basic shoes
As the flip-flop re-emerges on the runways at Vuitton and Dior, we take a minute to question fashion's perverse obsession with quasi-orthopedic footwear, from Tevas to Birkenstocks to shower slides.
2014 the year of... internet fashion subcultures
From Normcore to Health Goth, 2014 was the year that fashion’s subcultures started taking their cues from the net instead of the street.
the case for normcore
In 2014, real life required real clothing.
is no make-up the best make-up?
Spring/summer 15 saw a definite trend of models walking the runways with minimal make-up, inspired by the low-key beauty of normcore, and it seems like every editor and blogger is declaring bare faces a 'thing'. But is forgoing make-up really a...
the next generation of street style
On August 14th, via their respective blogs, photographer/bloggers Scott Schuman and Garance Doré publicly announced their breakup, and so an end to a seven-year reign as fashion’s street style power couple. As news spread, the internet fretted: Could...
prada spring/summer 15 menswear
A dig at normcore? Or embracing the trend? Conservative might just be the new avant-garde in a Prada collection inspired by the depression's of the 30s and 80s.
Anders Christian Madsen