Normcore

Fashion

The 10 most pervasive trends of the 2010s

A cursed decade that will forever be remembered for leggings, streetwear, normcore, athleisure and teeny tiny sunglasses.
Jan Hürxkens
12.12.19
Fashion

where next for the runway?

What to make of the industry’s painful adolescence, and the hope that comes from change? After New York and London Fashion Weeks, we reflect on a changing schedule, flustered economics, and the return of normcore.
Jack Sunnucks
2.28.17
Fashion

examining normcore's political rebirth

It's all about fitting in, dressing down, and infiltrating the grey world of men in suits.
Anastasiia Fedorova
2.7.17
Fashion

tertiary chic: australian university trends explained

Melbourne loves normcore, Sydney is into DIY-Vetements, Tassie just wants to keep warm and Canberra students are business casual.
Sasha Geyer
3.4.16
Think Pieces

on the brandwagon: inside the weird world of trend forecasting

Predicting the future isn’t the same as creating it.
Felix Petty
11.17.15
i-D

is plastic surgery the new normal?

The trend for normcore beauty is on the rise. Small, no-need-to-make-a-fuss surgical procedures are gradually morphing us into the same person. This is generation #selfies, and #samesies.
Katie Service
7.3.15
Fashion

the uglier, the better? why fashion loves basic shoes

As the flip-flop re-emerges on the runways at Vuitton and Dior, we take a minute to question fashion's perverse obsession with quasi-orthopedic footwear, from Tevas to Birkenstocks to shower slides.
Alice Newell-Hanson
5.15.15
Think Pieces

2014 the year of... internet fashion subcultures

From Normcore to Health Goth, 2014 was the year that fashion’s subcultures started taking their cues from the net instead of the street.
i-D Team
Felix Petty
12.30.14
Google

the case for normcore

In 2014, real life required real clothing.
VICE Staff
12.17.14
Think Pieces

is no make-up the best make-up?

Spring/summer 15 saw a definite trend of models walking the runways with minimal make-up, inspired by the low-key beauty of normcore, and it seems like every editor and blogger is declaring bare faces a 'thing'. But is forgoing make-up really a...
Courtney Iseman
11.20.14
Think Pieces

the next generation of street style

On August 14th, via their respective blogs, photographer/bloggers Scott Schuman and Garance Doré publicly announced their breakup, and so an end to a seven-year reign as fashion’s street style power couple. As news spread, the internet fretted: Could...
i-D Team
9.5.14
Fashion

prada spring/summer 15 menswear

A dig at normcore? Or embracing the trend? Conservative might just be the new avant-garde in a Prada collection inspired by the depression's of the 30s and 80s.
Anders Christian Madsen
6.23.14
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