msgm

Celebrating a decade of design in true MSGM style, Massimo Giorgetti’s spring/summer 20 menswear told a story of forward-thinking pleasure seekers.

Lights, camera, action!

Massimo Giorgetti smells like teen spirit.

As Luke and Lucie Maier breathed fresh life into Jil Sander, Angela Missoni celebrated 20 years at Missoni, Marni served a shake-up of the senses, and MSGM prescribed chromotherapy to weary showgoers.

On Sunday in Milan, Francesco Risso debuted his womenswear for Marni in a season rich on rumours about future designer appointments.

In an exhilarating peace parade for a new age, Silvia Venturini Fendi turned up the heat on the autumn/winter 17 men’s shows in Milan, while MSGM bowed low to another queen.

We speak to designer Massimo Giorgetti about MSGM p.m., a capsule that gets back to the brand's roots.

"So what do you feel?" asked one T-shirt on the MSGM catwalk. With a collection made of windbreakers, acid wash jeans, bumbags, bright colours and dirty trainers, it was pure 90s euphoria we felt.

In a world of fast fashion, Massimo Giorgetti banned social media on the MSGM catwalk, said the collection was just about the clothes, and implored us to take it slow.

As the curtain closes on the autumn/winter 16 shows in Milan, three very different designers – MSGM, Missoni and Marni – demonstrated that fashion’s ongoing industry changes are best balanced by consistency.

Massimo Giorgetti's MSGM show in Milan was a riot riot riot of bright colours, clashing textures and vibrant patterns.

Pink plaids and shredded dresses clashed with pretty ruffles and delicate bows in Massimo Giorgetti's new collection for MSGM.