mimi wade gets nostalgic for the 90s with a polly pocket collection
For all the little girls doing big things.
mimi wade's celebration of all things female
Take a peek inside the designer's exploration of classic and modern femininity for autumn/winter 18.
louie banks shoots his new muses
Zaina Miuccia, Rina Sawayama, and Anto Lopez step in front of Louie's lens as he captures them in the latest designs of Mimi Wade, Dilara Findikoglu, and Charles Jeffrey while shooting some rapid-fire questions at them.
when fashion and family collide
To celebrate Mother’s Day this Sunday, we asked some of our favourite young London designers what it’s like bringing your mum to work.
we are fashion east: these designers show we’re stronger together
As filmmaker Saskia Dixie invites us behind the scenes, the Fashion East family of designers tells us why initiatives that support emerging talent are more important now than ever.
london fashion week fall/winter 17 was super kawaii
As we mourned the loss of Japan's street style bible 'FRUiTS', London designers celebrated all things super cute.
backstage at lfw: fashion east fall/winter 17
Matty Bovan, Supriya Lele, Asai, and Mimi Wade sparkled as they presented their fall/winter 17 collections via Lulu Kennedy's talent incubator Fashion East. Lily Bertrand-Webb captured the energy of it all backstage.
matty bovan, mimi wade, supriya and asai on their fashion east selection
Matty and Mimi will return to Lulu Kennedy’s prestigious showcase, hosted at Tate Modern during London Fashion Week, joined by two exciting newcomers. All four designers let i-D in on what to expect for autumn/winter 17.
exclusive: fashion east gets its very own pop-up in selfridges
Mimi and Matty and Martine oh my! The Fashion East pop up is what our wardrobe dreams are made of.
fashion east: mythical club creatures, a toxic paradise, and sculptural workwear corsetry
Lulu Kennedy’s Fashion East incubator presented the debut of Matty Bovan, the catwalk return of A.V. Robertson and Richard Malone, and Mimi Wade’s latest B Movie blockbuster.
fashion east adds one new designer for stellar spring/summer 17 season
Newcomer Matty Bovan joins Richard Malone, AV Robertson, and Mimi Wade for the London Fashion Week group show in September.
set the city alight!
North to south, east to west, London’s creatives are energizing every pocket of the city. From models fighting preconceptions of beauty, to designers redefining British style and rappers making London the sound of now, meet the boys and girls living...