How Virgil Abloh and Mercedes-Benz plan to reshape the meaning of luxury

In an exclusive conversation with the hyphenate creative force and the German carmaker’s Chief Design Officer, we share insights into the process behind the landmark collaboration.
Mahoro Seward

Virgil Abloh is teaming up with Mercedes-Benz on a new artwork

Project Geländewagen will see the Louis Vuitton Menswear Artistic Director partner with the German luxury car manufacturer to create a one-off piece for auction.
Mahoro Seward

tiziano guardini challenges perceptions of sustainable fashion

“Change oneself to change the world.” The champion for eco-friendly and sustainable fashion made his catwalk debut at Milan Fashion Week as he presented The Sustainable Kit.
Steve Salter

standing by the wall: when david koma took berlin

In Berlin to launch their Mercedes-Benz fashion film, David Koma and Christian Larson met Anders Christian Madsen for a post-Brexit drive through a city once split in two countries.
Anders Christian Madsen

​if you can’t get enough of michel gaubert wait until you meet his assistant

"How do you not love this man? I want to put him on a cracker and feed him to the world."
i-D Staff
Lula Ososki

​shut up and drive with natasha poly and mercedes benz

Russian supermodel, Natasha Poly’s got a ride that’s smoother than a limousine in the new Mercedes Benz fashion campaign.
Felicity Kinsella

Driving the dream: Tilda Swinton, Haider Ackermann, and Roe Ethridge team up for Mercedes Benz

Last week, Tilda Swinton, Haider Ackermann and Roe Ethridge premiered their short film for the new Mercedes-Benz S-Class coupe at Mercedes Benz Fashion Week, Berlin and invited i-D over for an audience.
Anders Christian Madsen
Think Pieces

should bloggers be excluded from fashion shows?

Last week, Mercedes-Benz Fashion Week announced plans to make show venues more intimate to prevent blogger attendance. But exclusivity isn’t necessarily the answer to fashion week’s problems. i-D joins the debate.
Anders Christian Madsen