ludovic de saint sernin
Exclusive: Ludovic de Saint Sernin is launching a new Paris pop-up
In celebration of SS21, the French designer will have classic underwear and new and exclusive pieces available to buy.
Ludovic de Saint Sernin has made horoscope tank tops
So, what's your sign?
Awkwardwear is spring's most revealing trend
From exposed thongs and visible bra straps to sweat stained knits, these designers make wardrobe malfunctions and bodily fluids fashion.
Vlad Zorin takes sun-soaked nude portraits of his boyfriend
Ludovic de Saint Sernin's friend and photographer has travelled the world capturing intimate photos of his muse.
Exploring Ludovic de Saint Sernin’s NSFW finsta
The Parisian designer has created a sex-positive queer Instagram community that embodies his luxury label.
how ludovic de saint sernin became paris’s hottest new label
It’s not easy to stand out as an emerging designer in Paris. But since leaving Balmain in 2016, Ludovic de Saint Sernin has created a storm with his eponymous label.
how sexiness and softness transformed paris menswear
Designers of the French capital, both new and old, are swapping broad shoulders and masculine suiting for thongs and skimpy towel skirts.