baby placenta serum and 7 other japanese beauty trends
From kiwi eye pads to Kawaii contact lenses, snail slime face masks to face lift corsets, Mancunian make-up maverick Lucy Bridge examines Japanese beauty trends.
a diverse cast of models capture wild and dramatic beauty looks
For i-D's Beauty Week, make-up artist Lucy Bridge celebrates the art of performance.
exclusive: behind the backstage magic of fashion east spring/summer 17
As Saskia Dixie invites us behind-the-scene of Fashion East spring/summer 17, we ask London’s most talented designers, make-up artists, set designers and PRs to share the secrets behind one of the shows of the season.
how to make it as a make-up artist by… lucy bridge
Want to get into fashion, but not sure which path to take? From designers and stylists, to writers and directors, we asked a few i-D friends and family how they made their fashion dreams a reality.
pusszine is a celebration of girls and cats
Photographer Stephanie Sian Smith has created the cat-like zine of your dreams, so have a good stretch, curl up in the sun and enter her world. Everybody wants to be a cat, because a cat's the only cat who knows where it's at.
make-up artists' tips and tricks for lookin' hot this summer
Wondering how to stop your mascara from melting down your face in the heat of summer sunshine? Having trouble ditching the goth kohl in favour of a more summery hue? Contemplating no foundation to let your skin soak up some much needed vitamin D? These...