Coronavirus could spell the end for fashion’s toxic hype obsession
With global consumerism thrown into crisis for the foreseeable future, will we rethink our troubled relationship to trend-chasing and fast fashion in the post-coronavirus rebuild?
Lil Uzi Vert and the evolution of music's anticipation culture
How hip-hop fandoms grow around delayed albums, and what the industry learns from them.
here’s what happened when i-D bought martine rose x nike on craigslist
Over a cup of tea in a north London pie and mash shop, we meet up with a painter/decorator with 21 grandchildren to pick up one of fashion’s hottest drops.
why a–cold–wall's samuel ross is rejecting streetwear’s resale and hype culture
As A–COLD–WALL* collaborates with Nike, the Northampton-raised, London-based designer wants to add layer of humanity back to streetwear with pieces that age, live and evolve with the wearer.
the business of hype
From Apple to Beyoncé to limited edition fashion collaborations, how do you make people think they want something?