boss brings pacific cool to nyfw
Under the direction of Ingo Wilts, the brand is creating sexy suiting for the sneaker generation.
even more dreamy campaigns for you to drool over
As the New Year rolls in, we wave farewell to the faces of yesteryear and greet all those set to shake up 2017. From Anwar Hadid’s dazzling debut at Hugo Boss to all the moody men at Alexander McQueen, here are a few more of our favourite spring/summer...
your nine point guide to anna ewers
The German-born glamazon is a nature girl really! Who woulda thought?!
hugo boss autumn/winter 16
Proving he’s well settled in his role at the helm of the traditionally masculine brand, Wu set himself a new challenge this season.
theo james is the boss
We catch up with the face of HUGO BOSS’s new fragrance to talk acting, celebrity, and the embodiment of masculinity.
nyfw: boss spring/summer 15
Jason Wu’s second season for BOSS was sharp, sleek, and modern. Gone are the slouchy trousers and loose brushstroke jacquards, this was hard-edged, sharply cut, and tailored to perfection. A sign of the 31-year-old designer’s impressive range.
Marco Brambilla’s Fantastical Film for BOSS
For the second installment of the ongoing film series THIS IS BOSS, Jason Wu commissioned video artist Marco Brambilla, who merged his own interests in architecture and geometric design with the sleek and modern qualities of Wu’s garments.
David Bailey creates memorable images. Over his 50-year career, the British born photographer has amassed a culture-defining collection of portraits of fashion and music's most famous faces, which are now part of a major exhibition, sponsored by Hugo...
tyrone lebon: lily mcmenamy photocopied
He’s shot Cara stripping; now he’s shot Lily flashing a photocopier. Tyrone Lebon’s latest film for i-D transforms our number one yogi/supermodel/art historian - the amazing Lily McMenamy - into a naughty schoolgirl making every photocopy machine’s...
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