genderless kei

We meet the Tokyo youth celebrating genderless fashion. Using make-up, clothes and Instagram filters, these young people are challenging international social norms and drawing on anime's fluid beauty standards.

The true definition of modern masculinity is constantly up for debate, but nowhere is there a more obvious change in attitudes than the growing trend for make-up amongst men. We explore a new era for self-expression.

Genderless Kei is the Japanese fashion trend sweeping social media in 2016, signifying a move towards style that sits outside the gender binary, and challenging traditional ideas about what it means to dress like a boy.